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Papercup - Case Studies

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World Poker Tour

Up until now, the WPT team has been using traditional dubbing services for each of their 24-episode seasons. Forced to deal with lead times stretching from 4 to 6 months, the company experienced ongoing challenges with timely content delivery and adaptation all while paying very high costs.
Since using Papercup AI dubbing their time to market has been cut by 50%, and cost has dropped significantly when compared to traditional localization methods they were using before.
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The expectations of World Poker Tour customers, particularly the major streaming platforms, emphasize the strict requirements for dubbing quality. WPT highlights the importance of the dub sounding natural, human, and capable of connecting with the audience, which includes shared viewers of both WPT and the streaming platforms. To address these concerns, they approached these platforms to gather feedback on Papercup&rsquo;s AI dubbing quality. The feedback was extremely positive, and they felt confident in proceeding with Papercup.
World Poker Tour's confidence in Papercup's dubbing also stems from the involvement of expert translators. They review and listen to the translation for accuracy and ensure the original content's emotions and nuances are effectively captured, enhancing the overall quality of the dubbing.
<h1>The strategic partnership with Papercup</h1>
Papercup and World Poker Tour worked more closely as a strategic partner, by supporting World Poker Tour's distribution strategy when communicating with various FAST platforms. World Poker tours Papercup dubbed content is now live on Pluto TV.

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Electrify Partners

Electrify, looking to grow Veritasium&rsquo;s audience, decided to make the channel available in Brazilian Portuguese, opening up a unique opportunity for viewers in Brazil. This expansion is expected to significantly boost viewer engagement on Veritasium's channel and enhance video monetization for existing and new content.

For a science-focused YouTube channel like Veritasium, it is paramount to have quality AI dubbing. It is critical to guarantee that the intricate and specialized scientific terminology is not only accurately translated, but pronounced correctly in the translated language. Papercup&rsquo;s machine learning AI and integration of human translators &ndash; who check the translation accuracy &ndash; ensure that dubbed Veritasium content hits both these important goals. High-quality dubbing means that Electrify can uphold Veritasium&rsquo;s commitment to delivering world-class educational content to a global audience.
<h3>Utilizing YouTube&rsquo;s multi-language audio feature</h3>
Electrify uses YouTube's multi-language audio (MLA) feature to surface Brazilian-Portuguese dubbed tracks to YouTube users directly into Veritasium's main channel. Papercup is an approved YouTube third party dubbing provider, which gives us valuable insight into how to optimize the dubbed tracks to dramatically boost Electrify&rsquo;s metrics. With an eye on the future, Electrify aims to further broaden Veritasium's global reach by extending MLA to include additional languages.

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Jamie Oliver

Jamie Oliver has a strong German audience driven by local TV deals and sales of his cookbooks in the country. The Jamie Oliver team wanted to replicate German traction on social media and find a solution to the low engagement rates of their existing mode of translation – subtitles. Jamie Oliver enlisted Papercup to dub his content using our lifelike AI voices capable of reflecting his brand in other languages.

Convinced of the global appeal of the content, but unsure which other languages to target, the Jamie Oliver team also wanted to test and experiment with other languages on YouTube. A global audience on YouTube can then be funnelled into the FAST space, unlocking an even bigger revenue streams. Instead of creating multiple language channels, Jamie Oliver adds dubbed language tracks to his main channel using Youtube's multi-language audio feature (MLA) –&nbsp;drawing on Papercup's insight as a YouTube partner – to optimize the dubbed tracks for success. <h1>The results</h1> <ul><li>28X more views for Spanish dub tracks than the subtitles over the same period </li><li> Papercup dubbed content reached 1 million views 5x faster than subtitles</li><li>German dubbed tracks gain 5x more views than subtitles</li></ul>

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Insider

Insider started out as a finance and business news site in 2007 and quickly grew its digital following across the US. With the backing of German media giant Axel Springer, it now has a strong foothold in most English speaking territories. To expand the business globally, Insider needed a localization solution that was scalable, accessible and free from the limitations of traditional dubbing or subtitling. By reaching more people globally, the company could build its global presence and unlock the full potential of its existing content by increasing its ad revenue.

Insider already had a high-performing video catalog in English, however to grow reach in other regions without increasing production costs, it needed to accurately translate its existing English content into different languages at scale.&nbsp;Identifying Spanish-speaking viewers as an opportunity, Papercup’s AI-powered dubbing solution took the content Insider already had and localized it for additional reach in the new target language.As a news site, it was essential that Insider adopted a localization method that offers rapid turnaround times in line with the topicality of its content. As world famous brand, it had to ensure the solution could offer premium quality.&nbsp;Papercup's AI technology delivers dubbed audio four times faster than other methods, and our expert translators check the translated output, so Insider can rapidly distribute quality localized content in new markets.In the last 12 months, Insider has gained 700 million views on its AI-dubbed content and it has seen a 500% increase in watch time in key new markets.&nbsp;

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Cineverse

<h3>1. Localizing content that couldn’t be done by human dubbing&nbsp;</h3>It’s well documented that the studio dubbing process is expensive, but it’s also time-consuming which means that lots of content with huge pent up value, like&nbsp;Bob Ross, falls through the localization cracks.&nbsp;By partnering with Papercup, Cineverse was able to localize large volumes – two seasons a week –&nbsp;at a speed not possible with human dubbing.‍<h3>2. Fast-forwarding content profitability&nbsp;</h3>The dramatically reduced turnaround times promised by AI dubbing, combined with strong evidence of the show’s ability to engage existing, English-speaking, audiences made for a solid business case.&nbsp;With AI dubbing, Cineverse has been able to realize the true value of a successful show that would have otherwise been stuck in its original language.

Cineverse set out to scale its business internationally at a pivotal time for the entertainment industry:&nbsp;as demand for streaming content adapted for local markets continues to grow. By adopting AI dubbing, Cineverse extended the value of top performing show, not only by growing audiences abroad, but by fast forwarding profitability as a result of rapid localization turnaround times.Bob Ross en español became a launch partner for Roku's Espacio Latino and is now live across top tier FAST platforms like Tubi and ViX.

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Sky News

Sky News had achieved solid reach for its UK newsrooms with video content posted throughout the day on TV, syndication, digital platforms, and social media. Now it was looking to expand its audience. While the content created was of global interest, it was limited to the English-speaking market, so the next logical step was translating existing content and into other global languages. Unsatisfied with the limitations of traditional dubbing or subtitles, Sky News wanted something more scalable, and accessible. It also wanted to maximise the potential of YouTube as a global content platform by sharing its existing content with new viewers across the world: enter Papercup.

Sky News already had an award-winning catalog of video content, but it needed a way to accurately translate that content into different languages at scale. Identifying Spanish-speaking viewers as an opportunity, Papercup’s AI-powered video translation solution took the content Sky News already had, and repurposed it for additional reach in the new target language. The results? 26 million views and 96,000 subscribers in the first 12 months.

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Bloomberg

<h3>1. Streamlining is a critical part of its internationalization strategy</h3>
Internationalization is at the core of Bloomberg&rsquo;s strategy across the whole business; it&rsquo;s a complex process with multi-threaded workflows and stakeholders. The partnership with Papercup enables Bloomberg to localize at scale without the need for enormous additional infrastructure that is complicated to implement.&nbsp;
Papercup integrates with Bloomberg&rsquo;s existing video creation process, enabling the distribution of Spanish-dubbed video across social media. Not only does this allow Bloomberg to reach new audiences in a low risk, light effort way, it enables Bloomberg to validate the audience.
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<h3>2. Realizing the real value of its content&nbsp;</h3>
The studio dubbing process is time-consuming and expensive, which means that it is not suited to short form video content &ndash; like news or financial market analysis &ndash; produced on a rolling basis. While subtitles are good for reaching audiences abroad, there is a significant preference for dubbed content, especially across LATAM.
Using AI dubbing allows Bloomberg to grow revenue from video content that would have otherwise remained unlocalized in the absence of a scalable dubbing service.

Bloomberg is steadily growing its Spanish-speaking audience in a low risk, low complexity way. Its new Spanish-language social channels gained nearly a million views in the first couple of weeks and are expected to reach the multi-millions within months.&nbsp;
Bloomberg is realizing the value of its global brand recognition by providing Spanish-speaking audiences with a reputable source of news in their native language. As more media companies look to internationalize, entering markets pre-saturation is the key to continued success.

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Fremantle

<h2>1. Increasing the value of top-tier content&nbsp;</h2>The Papercup/Fremantle partnership is currently two-pronged. Firstly, Idols, Got Talent, and The X Factor is evergreen content that performs consistently well for the media provider. Fremantle’s YouTube channel showed that this content gained traction with Spanish-speakers, so the partnership with Papercup set out to leverage it by creating a dedicated Spanish-language YouTube channel: Los Mejores Talentos En Español.&nbsp; <h2>2. De-risking further international expansion&nbsp;</h2>Los Mejores Talentos En Español (The Best of Talents), the Spanish-speaking YouTube channel, performed extremely well, so Fremantle looked to replicate its success by localizing the content for Arabic-speaking regions in which the English version showed traction. Rather than invest heavily in building audiences in the region right out of the gate, Fremantle is piloting its content first using AI dubbing.

The brand new Los Mejores Talentos En Español has amassed 18 million views in seven months. By AI dubbing its top-tier content, Fremantle has been able to populate an entirely new channel without incurring the costs or being held back by the turnaround times of studio dubbing.&nbsp; In doing so, Fremantle has built a strong Spanish-speaking audience in record time and unlocked an entirely new revenue stream for existing top-performing content. The same content in Arabic is proving what Fremantle thought – there’s a market for this type of content in Arabic-speaking regions.&nbsp; The real win for Fremantle is that there was no need to integrate complicated localization workflows or secure hefty budgets in order to validate key proof points about where and how to grow globally.

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