"The overall average watch time and completion on our new Spanish Sky News channel is so far above and beyond what we had expected. That’s testament to the quality of the Papercup solution and then how it has transformed into positive user behavior that shows us how they consume content.
We now can get more bang for our buck using our existing content. And translating to Spanish is only just the first step. And it doesn’t stop with news; it can expand to sports, entertainment and educational content."