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Benefits
Get premium dubbing faster, deepen engagement and increase ROI
The increase in views, watch time, and subscribers since we’ve been working with Papercup to automate the dubbing of our content has been astounding. We’re talking percentage increases in the 1000s in as little as three months. The compelling results mean we’re now testing the rollout of the solution across other social channels and languages.
Tony Manfred
Head of Video at Insider
I N S I D E R
The increase in views, watch time, and subscribers since we’ve been working with Papercup to automate the dubbing of our content has been astounding. We’re talking percentage increases in the 1000s in as little as three months. The compelling results mean we’re now testing the rollout of the solution across other social channels and languages.
Tony Manfred
Head of Video at Insider
I N S I D E R
How Papercup works
We take care of the whole end-to-end translation process, allowing you to focus on what matters
Premium AI dubbing engine
You create videos, send them to us and a dedicated team devises (and manages) a dubbing strategy to grow your channel.
Videos dubbed and quality checked
Our AI works its magic – creating scripts and generating realistic audio. Then over to our translation for quality checking and approval.
Maximize video performance
In come our channel managers who upload the localized videos, analyze and optimize video performance and report back on global growth.
What our customers say
1 / 4
By localizing our existing content with Papercup, we’ve been able to unlock a whole new, Spanish-speaking audience for our existing content. Not only has this hugely increase the value of our content, it means we know more about how people consume content which invaluable to future strategy.
Tony Manfred
Head of Video at Insider
As a global news leader, it’s Bloomberg’s mission to ensure that reliable, trustworthy news can reach as many people as possible. Papercup’s advanced AI tools give us an exciting new way to reach global audiences.
Travis Winkler
General Manager, Video and Audio at Bloomberg
What our customers say
1 / 4
By localizing our existing content with Papercup, we’ve been able to unlock a whole new, Spanish-speaking audience for our existing content. Not only has this hugely increase the value of our content, it means we know more about how people consume content which invaluable to future strategy.
Tony Manfred
Head of Video at Insider
The overall average watch time and completion on our new Spanish Sky News channel is so far above and beyond what we had expected. That’s a testament to the quality of the Papercup solution and then how it has transformed into positive user behavior that shows us how they consume content.
Andy Gill
Audience & Partnerships Manager at Sky News
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