Gaining 100 million views for Insider, in just a few weeks
Increasing the revenue of existing video content
Insider started out as a finance and business news site in 2007 and quickly grew its digital following across the US. With the backing of German media giant Axel Springer, it now has a strong foothold in most English speaking territories.
To expand the business globally, Insider needed a localization solution that was scalable, accessible and free from the limitations of traditional dubbing or subtitling. By reaching more people globally, the company could build its global presence and unlock the full potential of its existing content by increasing its ad revenue.
Scalable dubbing of English videos to Spanish, using AI
Insider already had a high-performing video catalog in English, however to grow reach in other regions without increasing production costs, it needed to accurately translate its existing English content into different languages at scale.
Identifying Spanish-speaking viewers as an opportunity, Papercup’s AI-powered dubbing solution took the content Insider already had and localized it for additional reach in the new target language.
As a news site, it was essential that Insider adopted a localization method that offers rapid turnaround times in line with the topicality of its content. As world famous brand, it had to ensure the solution could offer premium quality.
Papercup's AI technology delivers dubbed audio four times faster than other methods, and our expert translators check the translated output, so Insider can rapidly distribute quality localized content in new markets.
In the last 12 months, Insider has gained 700 million views on its AI-dubbed content and it has seen a 500% increase in watch time in key new markets.
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