How Netflix produces local-to-global viral hits like Squid Game

Netflix is set to gain $900 million from Squid Game, the result of an aggressive localization strategy unlike any other...

When to say "no" to content localization

Get ahead of the most common localization mistakes before they become your reality

Kit McKay

Everything you need to know about the global translator shortage

Translation orders are expected to be backlogged for the next 2-3 years. What's causing this? And what's the solution?

Kit McKay

How Netflix produces local-to-global viral hits like Squid Game

Netflix is set to gain $900 million from Squid Game, the result of an aggressive localization strategy unlike any other...

Kit McKay

Why video content is the key to reaching employees around the world

Amir Jirbandey, head of growth at Papercup, on how video content can improve employee communications and enhance the training experience for employees...

Amir Jirbandey

Q&A with Jesse Shemen, Papercup CEO and co-founder on future of synthetic media

Jesse Shemen, Papercup CEO and co-founder, on why he founded the company, how the AI dubbing platform is helping companies go global and why he loves his job...

Hannah Donovan

The media companies growing their global presence with dubbed video on Snapchat in Latin America

We take a look at the media companies that are localizing video content for Snapchat to test growth abroad with minimal risk and operational complexity...

Hannah Donovan

Why Your CPM is Low and How You Can Improve It

3 min read

The media companies growing their global presence with dubbed video on Snapchat in Latin America

5 min read

Dubbing vs. Subtitles: The Ultimate Showdown

3 min read

Papercup's Survival Guide to Working from Home during a Worldwide Pandemic

7 min read

How much does quality matter when dubbing video content for global audiences?

We impart what we know about the quality customers expect based on our experience of dubbing content for Sky, BBC and Business Insider, plus our own research...

Hannah Donovan

Clubhouse is open to everyone; Europe's top 20 publishers on TikTok; how tech is supporting hybrid working and more...

To continue growing, Clubhouse open to everyone; Europe's top 20 publishers on TikTok; why enterprises are focusing on video to improve business and more...

Hannah Donovan

The ethics of Anthony Bourdain's Deepfake voice

"Roadrunner" a documentary about the life of Anthony Bourdain has sparked huge debate with its use of AI to recreate the the food writer's voice. Here's why...

Hannah Donovan

If people listen to social video with sound off, why dub?

Watching social videos on silent is still a thing, but it's not the only way. To truly engage audience and keep up with trends, media owners have to adapt...

Hannah Donovan

5 reasons corporate training fails and how to fix them all with localized video

60-90% of corporate training content is either forgotten, never understood, or never applied on the job. We look at how localized video can change that...

Hannah Donovan

Could Instagram’s wide-ranging monetization tools be what it needs to outdo its video publishing rivals?

Since its beginnings, publishers have tended to treat Instagram as a platform for building engagement as opposed to revenue. That might be about to change...

Hannah Donovan
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