Podcast: How and why global companies localize and the challenges they face?

A podcast on goals, trends and challenges of localizing for a global company with guests Elena Bersadschi, formerly Deliveroo, and Emily Dillon of Snow Peak...

Clubhouse is open to everyone; Europe's top 20 publishers on TikTok; how tech is supporting hybrid working and more...

To continue growing, Clubhouse open to everyone; Europe's top 20 publishers on TikTok; why enterprises are focusing on video to improve business and more...

Hannah Donovan

The ethics of Anthony Bourdain's Deepfake voice

"Roadrunner" a documentary about the life of Anthony Bourdain has sparked huge debate with its use of AI to recreate the the food writer's voice. Here's why...

Hannah Donovan

If people listen to social video with sound off, why dub?

Watching social videos on silent is still a thing, but it's not the only way. To truly engage audience and keep up with trends, media owners have to adapt...

Hannah Donovan

5 reasons corporate training fails and how to fix them all with localized video

60-90% of corporate training content is either forgotten, never understood, or never applied on the job. We look at how localized video can change that...

Hannah Donovan

Could Instagram’s wide-ranging monetization tools be what it needs to outdo its video publishing rivals?

Since its beginnings, publishers have tended to treat Instagram as a platform for building engagement as opposed to revenue. That might be about to change...

Hannah Donovan

Podcast: How and why global companies localize and the challenges they face?

A podcast on goals, trends and challenges of localizing for a global company with guests Elena Bersadschi, formerly Deliveroo, and Emily Dillon of Snow Peak...

Hannah Donovan

Organize your translated content on YouTube to reach more people

6 min read

Why A Global Pandemic Is The Right Time For Content Creators To Monetize

4 min read

How to Add CC's to your videos

4 min read

Papercup's Survival Guide to Working from Home during a Worldwide Pandemic

7 min read

The essential elements of a successful localization strategy

We lay out a framework for building a localization strategy set up for success, starting with agreeing on the business goals through to success measuring..

Hannah Donovan

Why media and advertizing companies are making Latin America a priority

The surge in popularity of free ad-supported TV confirms viewers’ willingness to access content for free in exchange for watching ads...

Hannah Donovan

Should the onus be on journalists to ensure that their work performs?

From converting subscriptions to driving page views, we look at whether making journalists responsible for the success of their work is the way to go...

Hannah Donovan

Localized content is a growth driver for media companies

We take a look at five media companies and their approach to localization to ascertain whether they regard localized content as a key driver of growth...

Hannah Donovan

What is a localization strategy? And when to implement one.

What is localization and why do it? How to know if it's time to localize? How to approach localization for different content types? Questions: answered...

Hannah Donovan

Best practices for defining your audience before localizing video content

When localizing content for other markets, relevance is key. 65% of people prefer to consume content in their own language, even if it’s poor quality...

Hannah Donovan
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