How to Build a Winning Video Localization Strategy
How companies approach video localization to optimize its impact
With Squid Game and Ted Lasso preparing to fight it out for Emmy awards this evening, we look at how streaming became the default medium for prestige TV.
Sources inside the media giant expect to roll out a streaming marketplace within the next few months.
The bid for engaged international workforces sees localization and tech innovation come out on top.
So you can consider your monetization options, here's a look at the market trends, attribution challenges, and where advertisers are focussing their attention.
In an era of slowing growth, what is Disney doing to achieve success and grow subscriber counts?
As the latest social platform to recognize the value of video content, Pinterest's move towards "video storytelling" suggests an accelerating trend.
Subscriber churn is high and unlikely to resolve soon. Rather than fighting against the current, consider how you can make ‘churn and return’ viewers work.
Winning globally requires content optionality in the face of country- and platform-specific mandates.
We’ve looked at some of the strongest players in the FAST and AVOD markets to consider how Netflix could make advertising work.
We’ve put together this guide to setting up an ROI model to measure or prove the value of media localization.
There's never been a better time for FAST content distribution. Follow these steps to create your first FAST channel and monetize your content catalog.
You’ve realized the opportunities and value of localization, implemented a pilot or larger-scale project, and things are ticking along nicely...
Discover how our clients are using Papercup to unlock more value from their existing content.
