Papercup Blog

The media companies growing their global presence with dubbed video on Snapchat in Latin America

We take a look at the media companies that are localizing video content for Snapchat to test growth abroad with minimal risk and operational complexity...

Hannah Donovan

Marketing

How much does quality matter when dubbing video content for global audiences?

We impart what we know about the quality customers expect based on our experience of dubbing content for Sky, BBC and Business Insider, plus our own research...

Hannah Donovan

News

4 min read

Clubhouse is open to everyone; Europe's top 20 publishers on TikTok; how tech is supporting hybrid working and more...

To continue growing, Clubhouse open to everyone; Europe's top 20 publishers on TikTok; why enterprises are focusing on video to improve business and more...

Hannah Donovan

News

3 min read

The ethics of Anthony Bourdain's Deepfake voice

"Roadrunner" a documentary about the life of Anthony Bourdain has sparked huge debate with its use of AI to recreate the the food writer's voice. Here's why...

Hannah Donovan

If people listen to social video with sound off, why dub?

Watching social videos on silent is still a thing, but it's not the only way. To truly engage audience and keep up with trends, media owners have to adapt...

Hannah Donovan

7 min read

5 reasons corporate training fails and how to fix them all with localized video

60-90% of corporate training content is either forgotten, never understood, or never applied on the job. We look at how localized video can change that...

Hannah Donovan

4 mind read

Could Instagram’s wide-ranging monetization tools be what it needs to outdo its video publishing rivals?

Since its beginnings, publishers have tended to treat Instagram as a platform for building engagement as opposed to revenue. That might be about to change...

Hannah Donovan

3 min read

Podcast: How and why global companies localize and the challenges they face?

A podcast on goals, trends and challenges of localizing for a global company with guests Elena Bersadschi, formerly Deliveroo, and Emily Dillon of Snow Peak...

Hannah Donovan

7 min read

The essential elements of a successful localization strategy

We lay out a framework for building a localization strategy set up for success, starting with agreeing on the business goals through to success measuring..

Hannah Donovan

3 min read

Why media and advertizing companies are making Latin America a priority

The surge in popularity of free ad-supported TV confirms viewers’ willingness to access content for free in exchange for watching ads...

Hannah Donovan