How streaming took on the Emmys

With Squid Game and Ted Lasso preparing to fight it out for Emmy awards this evening, we look at how streaming became the default medium for prestige TV.

Gemma Sheehan

What would a YouTube marketplace mean for the streaming industry?

Sources inside the media giant expect to roll out a streaming marketplace within the next few months.

Gemma Sheehan

Post-COVID, companies look to e-learning to attract and retain staff

The bid for engaged international workforces sees localization and tech innovation come out on top.

Gemma Sheehan

The state of video advertising

So you can consider your monetization options, here's a look at the market trends, attribution challenges, and where advertisers are focussing their attention.

Gemma Sheehan

Disney+ overtakes Netflix: what the streamer is doing right

In an era of slowing growth, what is Disney doing to achieve success and grow subscriber counts?

Gemma Sheehan

Pinterest accelerates “video storytelling” venture with Tastemade partnership 

As the latest social platform to recognize the value of video content, Pinterest's move towards "video storytelling" suggests an accelerating trend.

Gemma Sheehan

Churn is here to stay – it’s time to embrace it

Subscriber churn is high and unlikely to resolve soon. Rather than fighting against the current, consider how you can make ‘churn and return’ viewers work.

Gemma Sheehan

How to win the streaming land grab

Winning globally requires content optionality in the face of country- and platform-specific mandates.

Gemma Sheehan

Netflix announces plans for early 2023 advertising tier: what would good look like?

We’ve looked at some of the strongest players in the FAST and AVOD markets to consider how Netflix could make advertising work.

Gemma Sheehan

How to build an ROI model for your localized social media videos

We’ve put together this guide to setting up an ROI model to measure or prove the value of media localization.

Gemma Sheehan

How to get started distributing your content with FAST

There's never been a better time for FAST content distribution. Follow these steps to create your first FAST channel and monetize your content catalog.

Gemma Sheehan

Five ways to streamline your localization workflow

You’ve realized the opportunities and value of localization, implemented a pilot or larger-scale project, and things are ticking along nicely...

Gemma Sheehan

Let us show you the magic!

Discover how our clients are using Papercup to unlock more value from their existing content.

Book a demo