In 2017, we set out to solve an enormous problem – that 99% of video is locked in a single language. We built something that had never existed before: a model that could translate people’s voices into other languages. ‍ That ambitious idea evolved into the Papercup of today: a company that empowers Sky News, Insider, Jamie Oliver, Cineverse and Bloomberg to reach international audiences. Oh, and the name? It comes from paper cups.. You know – the ones you used to put to your ears to speak to the kids in your neighbourhood, before Apple?