An overview of the Spanish and Portuguese language content opportunity
Free ad-supported streaming TV (FAST) is a quick-growing business, but the growth opportunity varies by region. The U.S. can now be considered the world’s first mature FAST market, with total available channel growth slowing.
For companies looking to either enter FAST or expand their offerings outside of targeting niche audiences (such as extreme sports), a sensible option would be to look at emerging FAST markets with high potential.
As this report will detail, Latin America is such a market. Home to two of the world’s 18 economies worth over a trillion dollars a year and boasting only two major languages spoken across the region, Latin America offers unmatched efficiencies to content owners.