Debunking YouTube Myths

YouTube is a misunderstood creature. Sure, the creators that produce content on it definitely know their stuff, some in a frightening amount of analytical de...

Team Papercup

Why You Should NOT Focus on Subscriber Count When Growing a YouTube Channel in 2020

Human brain loves numbers. We tend to quantify certain aspects of our lives to be able to make ‘objective’ judgements on where we stand in our household, our...

Margarita Letitchevski

7 Lessons Learned in a Tech Startup

Every Friday, team Papercup receive an email from a member of the team called ‘PaperThoughts...

Megan Colborne

How to Start a YouTube Channel (and Why, for that matter)

How many of you thought to yourself ‘I can do that too!’ after watching yet another make up tutorial, ASMR cooking video or a prank compilation on YouTube...

Margarita Letitchevski

6 Tools Every Content Creator Should Use

Making a YouTube video may seem quite simple. I mean it’s just filming some shots and stitching them up together with some editing, that’s it right? No...

Megan Colborne

Why Your CPM is Low and How You Can Improve It

CPMs, the Achilles heel of many content creators. It’s about as elusive as the feared YouTube algorithm and can be a huge source of financial stress for crea...

Megan Colborne

Here’s Why it’s Okay to Edit Your YouTube Videos on iMovie

If you’re all caught up on our VidCon blog posts, you’ll know how much of a blast we had meeting creators and having discussions over everything YouTube...

Megan Colborne

YouTube Channels to Get You Through Lockdown

We, along with every other business on the planet, have written about staying productive and reducing stress levels when working from home, but let’s be real...

Megan Colborne

10 Years on YouTube, Crossing the 1 Million Milestone and Making Content for the Algorithm - Ampisound Interview

This week, Margarita had the joy of interviewing Scott Bass - a videographer and the creator behind Ampisound, a leading YouTube channel on parkour and free...

Margarita Letitchevski

Papercup's Survival Guide to Working from Home during a Worldwide Pandemic

Anyone else’s inbox filling up with companies you haven’t heard from for years hammering on how important it is to sing the happy birthday song twice every...

Megan Colborne

How to Add CC's to your videos

How many of you have ever tried adding subtitles or closed captions to your YouTube videos? Actually, scratch that. How many of you have ever even thought of...

Megan Colborne

Jesse's Takeaways from VidCon

We’ve spent a lot of time focusing on the Creator Track of VidCon London, but there were some great tips we picked up from the Industry Track too! Our CEO...

Jesse Shemen

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