How to Build a Winning Video Localization Strategy
How companies approach video localization to optimize its impact
"Roadrunner" a documentary about the life of Anthony Bourdain has sparked huge debate with its use of AI to recreate the the food writer's voice. Here's why...
Watching social videos on silent is still a thing, but it's not the only way. To truly engage audience and keep up with trends, media owners have to adapt...
60-90% of corporate training content is either forgotten, never understood, or never applied on the job. We look at how localized video can change that...
Since its beginnings, publishers have tended to treat Instagram as a platform for building engagement as opposed to revenue. That might be about to change...
A podcast on goals, trends and challenges of localizing for a global company with guests Elena Bersadschi, formerly Deliveroo, and Emily Dillon of Snow Peak...
We lay out a framework for building a localization strategy set up for success, starting with agreeing on the business goals through to success measuring..
The surge in popularity of free ad-supported TV confirms viewers’ willingness to access content for free in exchange for watching ads...
From converting subscriptions to driving page views, we look at whether making journalists responsible for the success of their work is the way to go...
We take a look at five media companies and their approach to localization to ascertain whether they regard localized content as a key driver of growth...
What is localization and why do it? How to know if it's time to localize? How to approach localization for different content types? Questions: answered...
When localizing content for other markets, relevance is key. 65% of people prefer to consume content in their own language, even if it’s poor quality...
Localization is essential to improving companies' engagement rates which results in higher productivity and is linked to 21% higher profitability...
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