How Fender’s digital strategy keeps the guitar brand growing - and where they might look next

The iconic guitar brand has increasingly looked to digital markets to strengthen its sway over a new generation of music enthusiasts.

Gemma Sheehan

Nielsen’s State of Play report emphasises consumer experience as video streaming reaches a “tipping point”

Key takeaways from Nielsen’s ‘State of Play’ report on the explosion of streaming content and services.

Gemma Sheehan

Why Meta’s speech-to-speech translation ambitions are far from today’s reality

Here, we take a look at current possibilities in the world of technology-based translation - including what works well, what’s still forthcoming, and...

Gemma Sheehan

Ahead of losing 2m subscribers Netflix looks at ad-supported streaming to claw back new users

Off the back of slowed growth at the end of 2021, Netflix announced yesterday their first loss in subscribers for ten years. What does the future hold?

Gemma Sheehan

Online student demographics are changing too quickly for education platforms

In a world where anyone can work from anywhere, people across the globe are flocking to online education platforms to build critical skills.

Kit McKay

5 examples of AI disrupting the film and television industry

From Netflix’s personalized thumbnails to deepfake Luke Skywalker, AI and machine learning are changing the way the film and television industry operates.

Amir Jirbandey

How to run a localization pilot for customer video content

Want to localize your training and onboarding videos for international customers? Learn how to run a localization pilot before you go all-in.

Kit McKay

Why is Netflix struggling to grow in India?

As Netflix's subscriber growth trails behind its competitors in India, the executive team express their frustration and hope for the region

Kit McKay

When to say "no" to content localization

Get ahead of the most common localization mistakes before they become your reality

Kit McKay

Everything you need to know about the global translator shortage

Translation orders are expected to be backlogged for the next 2-3 years. What's causing this? And what's the solution?

Kit McKay

How Netflix produces local-to-global viral hits like Squid Game

Netflix is set to gain $900 million from Squid Game, the result of an aggressive localization strategy unlike any other...

Kit McKay

Why video content is the key to reaching employees around the world

Amir Jirbandey, head of growth at Papercup, on how video content can improve employee communications and enhance the training experience for employees...

Amir Jirbandey

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