Why A Global Pandemic Is The Right Time For Content Creators To Monetize

To open cheerily – at the time of writing, in the UK, restaurants are closed and lockdown forbids socializing with anyone but your cohabitants. In lieu of an...

Hannah Donovan

Does the reduction in TV advertising spend present a new opportunity for digital media companies?

TV advertising spend is set to decrease by 11.7% in 2020 in the US and 14.7% in the UK, respectively, as forecasted by MoffettNathanson Research and Gro...

Amir Jirbandey

Things You Should Consider When Trying to Grow a YouTube Channel in 2020

When I say “I’m going to help you grow your YouTube channel”, what’s the first thing that comes to your mind? Will I help you gain millions of subscribers...

Margarita Letitchevski

A Brief Guide To Monetising Video Content

The global revenue from Digital Media (a.k.a audiovisual media content and applications distributed online) was $117 billion in 2019 and is on trend to more ...

Amir Jirbandey

Time Management for Content Creators

Nearly all of the professional content creators I speak with tend to point out that their main obstacle to growth is time. Content creation alone is a full...

Amir Jirbandey

Debunking YouTube Myths

YouTube is a misunderstood creature. Sure, the creators that produce content on it definitely know their stuff, some in a frightening amount of analytical de...

Team Papercup

Why You Should NOT Focus on Subscriber Count When Growing a YouTube Channel in 2020

Human brain loves numbers. We tend to quantify certain aspects of our lives to be able to make ‘objective’ judgements on where we stand in our household, our...

Margarita Letitchevski

7 Lessons Learned in a Tech Startup

Every Friday, team Papercup receive an email from a member of the team called ‘PaperThoughts...

Megan Colborne

How to Start a YouTube Channel (and Why, for that matter)

How many of you thought to yourself ‘I can do that too!’ after watching yet another make up tutorial, ASMR cooking video or a prank compilation on YouTube...

Margarita Letitchevski

6 Tools Every Content Creator Should Use

Making a YouTube video may seem quite simple. I mean it’s just filming some shots and stitching them up together with some editing, that’s it right? No...

Megan Colborne

Why Your CPM is Low and How You Can Improve It

CPMs, the Achilles heel of many content creators. It’s about as elusive as the feared YouTube algorithm and can be a huge source of financial stress for crea...

Megan Colborne

Here’s Why it’s Okay to Edit Your YouTube Videos on iMovie

If you’re all caught up on our VidCon blog posts, you’ll know how much of a blast we had meeting creators and having discussions over everything YouTube...

Megan Colborne

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