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Move FAST or get left behind: Sizing the free ad-supported streaming TV opportunity globally
FAST and AVOD was in the spotlight at MIPCOM 2022 and global expansion is high on FAST providers' agenda. Global content, then, is a focus for content owners.
Competition in the streaming on demand space is fierce. FAST is changing the market. It had a strong Q3, 2022, but how sustainable is Disney+ growth?
The ongoing translator shortage is lengthening timelines and production costs, and traditional studio dubbing can't localize content at scale.
Advances in deep fake technology are enabling the creation of hyper-realistic digital effects. It's an area where ethics are still playing catch up.
Traditional dubbing is highly complex. With the ongoing translator shortage, companies are looking to machine learning to streamline the process.
With Squid Game and Ted Lasso preparing to fight it out for Emmy awards this evening, we look at how streaming became the default medium for prestige TV.
Sources inside the media giant expect to roll out a streaming marketplace within the next few months.
The bid for engaged international workforces sees localization and tech innovation come out on top.
So you can consider your monetization options, here's a look at the market trends, attribution challenges, and where advertisers are focussing their attention.
In an era of slowing growth, what is Disney doing to achieve success and grow subscriber counts?
As the latest social platform to recognize the value of video content, Pinterest's move towards "video storytelling" suggests an accelerating trend.
Subscriber churn is high and unlikely to resolve soon. Rather than fighting against the current, consider how you can make ‘churn and return’ viewers work.
Discover how our clients are using Papercup to unlock more value from their existing content.
