3 ways to take your video content global

As Jesse, Papercup’s CEO wrote recently, Netflix has changed the way we consume video content and localization is at the heart of the streamer’s ongoing succ...

Amir Jirbandey

Big Tech won 2020, but how was it for startups?

2020 – the year a world-altering pandemic spread across the globe. The year decisions, which would have ordinarily taken years of deliberation, were made in...

Hannah Donovan

Content owners: pay attention to how Netflix is redefining video consumption

Invention often springs from unsolved problems in our own lives. For Reed Hastings, that invention famously came off the back of a $40 dollar Blockbuster la...

Jesse Shemen

3 Productizing Challenges Faced by Machine Learning Startups Right Now

Since the early 2010s, the internet promised us a near-future in which we would be surrounded by self-driving cars and governed by all-knowing artificial int...

Jiameng Gao

Why A Global Pandemic Is The Right Time For Content Creators To Monetize

To open cheerily – at the time of writing, in the UK, restaurants are closed and lockdown forbids socializing with anyone but your cohabitants. In lieu of an...

Hannah Donovan

Does the reduction in TV advertising spend present a new opportunity for digital media companies?

TV advertising spend is set to decrease by 11.7% in 2020 in the US and 14.7% in the UK, respectively, as forecasted by MoffettNathanson Research and Gro...

Amir Jirbandey

Things You Should Consider When Trying to Grow a YouTube Channel in 2020

When I say “I’m going to help you grow your YouTube channel”, what’s the first thing that comes to your mind? Will I help you gain millions of subscribers...

Margarita Letitchevski

A Brief Guide To Monetising Video Content

The global revenue from Digital Media (a.k.a audiovisual media content and applications distributed online) was $117 billion in 2019 and is on trend to more ...

Amir Jirbandey

Time Management for Content Creators

Nearly all of the professional content creators I speak with tend to point out that their main obstacle to growth is time. Content creation alone is a full...

Amir Jirbandey

Debunking YouTube Myths

YouTube is a misunderstood creature. Sure, the creators that produce content on it definitely know their stuff, some in a frightening amount of analytical de...

Team Papercup

Why You Should NOT Focus on Subscriber Count When Growing a YouTube Channel in 2020

Human brain loves numbers. We tend to quantify certain aspects of our lives to be able to make ‘objective’ judgements on where we stand in our household, our...

Margarita Letitchevski

7 Lessons Learned in a Tech Startup

Every Friday, team Papercup receive an email from a member of the team called ‘PaperThoughts...

Megan Colborne

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