To open cheerily – at the time of writing, in the UK, restaurants are closed and lockdown forbids socializing with anyone but your cohabitants. In lieu of an...
TV advertising spend is set to decrease by 11.7% in 2020 in the US and 14.7% in the UK, respectively, as forecasted by MoffettNathanson Research and Gro...
When I say “I’m going to help you grow your YouTube channel”, what’s the first thing that comes to your mind? Will I help you gain millions of subscribers...
The global revenue from Digital Media (a.k.a audiovisual media content and applications distributed online) was $117 billion in 2019 and is on trend to more ...
Nearly all of the professional content creators I speak with tend to point out that their main obstacle to growth is time. Content creation alone is a full...
YouTube is a misunderstood creature. Sure, the creators that produce content on it definitely know their stuff, some in a frightening amount of analytical de...
Human brain loves numbers. We tend to quantify certain aspects of our lives to be able to make ‘objective’ judgements on where we stand in our household, our...
Every Friday, team Papercup receive an email from a member of the team called ‘PaperThoughts...
How many of you thought to yourself ‘I can do that too!’ after watching yet another make up tutorial, ASMR cooking video or a prank compilation on YouTube...
Making a YouTube video may seem quite simple. I mean it’s just filming some shots and stitching them up together with some editing, that’s it right? No...
CPMs, the Achilles heel of many content creators. It’s about as elusive as the feared YouTube algorithm and can be a huge source of financial stress for crea...
If you’re all caught up on our VidCon blog posts, you’ll know how much of a blast we had meeting creators and having discussions over everything YouTube...
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