This report investigates global companies’ methods for reaching new audiences in new territories in order to build a picture of the importance of localization across a variety of segments.

As well as looking at the effect of localization on business growth, the report delves into different industries’ approaches to managing localization – including their objectives, challenges and the formats and approaches that yield the best results. The data is brought to life with case studies authored by well known companies including Deliveroo, Sky and Japanese outdoor gear brand, Snow Peak.